DIGIAL MARKETER & STRATEGIST
SEEKING FULL-TIME OPPORTUNITIES
My name is Michael Jones and with over 10 years of experience generating leads / demand / growth via digital marketing practices, I’ve helped generate millions in revenue. I would love the chance to do the same for you.
I’m currently looking for full-time or contract work in the Nashville, TN area or remotely.
DIGITAL MARKETING IS COMPLEX & TIME-CONSUMING
Strategize
Create Content
Build a List
Deploy Ads
Send Emails
Automate
Convert Visitors
Optimize & Repeat
You Need an Expert
To be effective, each area requires an understanding of why people buy, how to persuade, and deep technical ability.
That’s why it’s important to hire someone who has years of experience using digital marketing to generate leads, reduce cost of acquisition, increase average lifetime value and align with the needs of the company.
IT'S ALL ABOUT REVENUE
The reason digital marketing is so powerful is because of its ability to efficiently turn $1 into $3+. But tactics that don’t point to revenue leave opportunity on the table.
Michael Jones, Digital Marketing Leader
ABOUT ME
I believe marketing is more than a series of activities. Marketing is about inviting people into the potential for something better.
An effective marketing team understands the core needs and desires of their audience, empathizes with them in an authentic way and builds a pathway from where the audience is today to where they want to be.
It is my desire to make a positive impact in a corporation using the talents and skills I’ve developed and used over many years while providing for my family.
IN-DEPTH INDUSTRY EXPERIENCE
DATA-DRIVEN, RESULTS-ORIENTED
“If we have data, let’s look at data. If all we have are opinions, let’s go with mine.” —Jim Barksdale
No one wants to rely on a gut feeling to make million dollar decisions that have wide implications. Gathering data and the ability to glean insights from it can take a business from good to great.
ORGANIC TRAFFIC INCREASE
Organic traffic means new prospects. At Ncontracts, I helped drive 65% organic website visit growth from 2017 to 2018.
IMPROVED LEAD VOLUME
New leads are the lifeblood of a sales organization. With my help, Ncontracts marketing generated 30% lead growth from 2017 to 2018.
10X PIPELINE TO SPEND
Marketing is all about filling the pipeline. At Ncontracts we used content, email marketing, SEO, events and more to drive 10x pipeline vs. marketing spend.
PLAYS WELL WITH OTHERS
“Coming together is a beginning, staying together is progress, and working together is success.” –Henry Ford
A digital marketing strategy touches multiple departments. From Product to Customer Success, the marketing team must consider and coordinate with a variety of departments in order to deliver a message and plan that resonates.
EMPATHY, CONNECTION
Marketing is about empathizing with the audience and connecting requires a degree of vulnerability that a customer and prospect intuitively understands. These emotional tools get communicated on many levels and are foundational for setting tone. A prospect who believes the company cares become customers for life.
DECISIVE, RELIABLE
Working with a dynamic, fast-paced marketing team means being able to make quick decisions and being a reliable coworker. Having years of working in a variety of roles and with a number of personality types, these are characteristics that help me succeed and accomplish a variety of tasks.
CONSTANT LEARNER
“Live as if you were to die tomorrow. Learn as if you were to live forever.” ―Mahatma Gandhi
The willingness to learn is an admission that we don’t know everything. If we’re constantly seeking new information and new concepts, we never get stuck in the mindset that keeps us from changing and improving.
STORYBRAND
Words matter. Clarity wins. Every time. The essence of StoryBrand is that the company who can communicate most clearly about their product or service will win over competitors regardless of other factors at play. As a certified StoryBrand Guide, I bring this with me to any role.
COMMUNITIES
Whether it’s WordPress, HubSpot, Salesforce, SEO or any number of tools and disciplines, being able to connect with and learn from communities makes challenges easier to overcome. Coywolf is an SEO community of elite practitioners who collaborate and discuss the latest trends in this evolving topic.
STRATEGICALLY-MINDED, TACTICALLY PROFICIENT
“Strategy without process is little more than a wish list.” –Robert Filek
Whether it’s setting the strategy to move into a new market or just increase the number of customers, my experience has put me in positions to build growth strategies while executing on the tactics required to achieve objectives.
CONTENT STRATEGY
Creating content is the hottest topic in digital marketing, so companies are cranking out content like crazy. The challenge is that most of this content never impacts organic traffic. I develop content strategies that compliment SEO long-term.
PROJECT MANAGEMENT
Trello and Asana are project management tools for teams. Tracking and delegating tasks in an online environment creates transparency and accountability while implementing a strategy.
SKILLS
DIGITAL STRATEGY
ANALYTICS
AUTOMATION
C-SUITE REPORTS
SEO
PAID ADS / SEM
EMAIL MARKETING
STORYTELLING
AND MUCH MORE!