Merging marketing and technology into effective online strategies.
I believe marketing is about people. It’s the bridge between incredible products and making lives better. It’s about creating a real connection with hearts and minds, empowering consumer choice while amplifying the voice of business.
I help companies understand their audience through the gathering and analyzing of data online. Your digital assets are the key to learning the behavioral patterns, wants, needs, fears and frustrations of those who matter most to your business. By knowing your audience, you can create products people care about. And when people care about a product, marketing is the easiest job in the world.
Today’s marketing relies on its ability to add value. That’s why digital is so important–marketers can prove their value like never before. News flash: modern marketing doesn’t rely on HiPPOs anymore.
With a background including sales, psychology, customer service and technology, I’m able to provide a unique perspective to my clients. With an keen understanding of human behavior and the technical skills to evaluate, plan and implement strategies, my value is built in. But don’t take my word for it; let me prove it. I’ll walk the talk and start from the very beginning with a foundation of data and measurement. Because in digital marketing, if you can’t measure it, it doesn’t exist.
The foundation of digital marketing is good data. Whether you’re implementing Google Analytics tracking for the first time or improving an existing installation, I will get your visitor tracking in top shape.
Need a WordPress developer? For simple brochure or complex ecommerce sites, it is simply the most efficient way to manage your website and my preferred tool for integrating digital marketing strategies.
Using Pardot, Hubspot, Emma, Constant Contact or MailChimp, you’re message can not only be delivered at a low cost, but in one of the most effective and accepted forms of digital marketing.
At the core of your strategy is insightful, engaging content. Successful SEO, web, email, social media and ad campaigns stem from content that connects with your audience, builds trust and adds value.
If your business relies even a small percentage on Google search ranking, SEO must be a consideration. Your business won’t survive if you’re just keeping up with the Joneses–beat them with SEO best practices.
Do people really click ads? You bet! Supplementing email, content and SEO with paid ads is a great strategy. It can be very cost effective and serve as a branding platform as well as a conversion source.
Everyone is social, but it’s tough in business. With the right strategy, however, you can not only build loyal visitors, but measure the effectiveness of your social media marketing campaigns.
Pull everything together with a rock solid CRM solution, measure results, deliver quality leads to your sales team and see the financial impact of your marketing dollars. It’s all possible with digital.
Using the right tools for the job is a big part of success. Keyword research, content creation, social listening or reporting–they all require tools that capture accurate and unique data about your project. Whether it’s free or high end, success begins with right tools.
Why do today what you can put off until tomorrow? Wait… Flip that around. Get started! Let’s talk about your project and how we can work together to do something extraordinary.
Please fill out the form below with the best contact information for you. I try to respond to all requests within 4 business hours. If you would like to get in touch with me sooner, please call my cell at 615-218-4584.
Phone: ( 615 ) 218-4584
Mail: P.O. Box 452, Brentwood, TN 37024